Difference between local market and global market

Difference between local market and global market

by Tural Jafarov , Sales Manager , Jaguar/Sanat paint
5 years ago

Local marketing activate with micro economics role,international with macroeconomics.Local market depends from local affect,population,local law can affect it and condition created suitable to the region.international market where take more are  and which affect large movement and can affect different economic flow,political relations between countries,logistic reasons, and so on.There many and big difference.

Difference between local market and global market

Local marketing depends on the region in which you live, the population, and the local politics

International marketing: It depends on a lot of goods and other countries and foreign policies and is influenced by it

Difference between local market and global market

by Ali Rajab , System Analyst & Programmer , .
5 years ago

thanks for the invitation. Local marketing will not face many obstacles in reaching the customer and dealing with him as well as analysis and statistics more accurate and many. Global marketing will need more cost to know the markets and where the product can be discharged. Will need more time and higher cost.

1. Local marketing involves relatively homogeneous markert with similar purchasing power while International marketing involves fragmented and diverse markets with diverse purchasing power. 2. Local marketing produces products for a single market while International marketing produces different products for different markets. 3. Local marketing is done within a limited locked environment while international marketing is done in a wider and diverse global environment. 4. Local marketing involves use of one currency while international marketing involves use of various currencies in a number of countries. 5. Local marketing invoices a relatively stable business environment while international marketing invoices multiple business environments, some unstable. Thanx for the invitation.

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Difference between local market and global market

Domestic vs International Marketing

Marketing is the efficient and effective management and utilization of a company�s resources to meet the consumers� demands and the company�s objectives. It involves selling the company�s products to satisfy the needs of consumers.

It includes planning, conception and execution of ideas, pricing, promotion, and distribution of a company�s products with the purpose of obtaining the company�s objectives and satisfying the consumers.

Marketing can be done within a local or domestic market or across national borders or in the international market. Here are some of the different features of Domestic Marketing and International Marketing:

Domestic Marketing

Domestic marketing is the selling of a company�s products within a local financial market. It deals with only one set of competition and economic issues which make it more convenient to do.

There are no language barriers in domestic marketing and obtaining and interpreting data on local marketing trends and consumer demands is easier and faster to do. It helps the company make decisions and develop marketing strategies that are more effective and efficient. The risks are also lesser with domestic marketing and it needs lesser financial resources.

Local markets are not as broad as the international market though and most companies are aiming at doing business globally.

International Marketing

International marketing is the promotion and sale of a company�s products to consumers in different countries. It is very complex and requires a huge amount of financial resources.

Every country has its own laws on business and a company that aims at entering into business in another country must first know about them. Consumer tastes and preferences may also differ so marketing strategies must be formulated to cater to the needs of different consumers.

International marketing requires more time and effort, not to mention its being very risky too. The international market is very uncertain and a company must always be ready for changes that may suddenly occur. It requires a higher level of commitment to succeed in an international market.

Summary

1. Domestic marketing is the production, promotion, distribution, and sale of goods and services in a local market while international market is the production, promotion, distribution, and sale of goods and services in a global market.
2. Domestic marketing is less risky and easier to conduct while international marketing is more risky and more complex.
3. Domestic marketing requires lesser financial resources while international marketing requires huge financial resources.
4. Domestic marketing deals with only a single market while international marketing deals with several different countries and markets.
5. Although both use all the basic marketing principles, international marketing is more challenging and requires more commitment from the company because of the uncertainty and differences in laws and regulations in the global market while domestic marketing deals only with the laws and regulations of one country.
6. Domestic marketing deals only with one set of consumers while international marketing deals with different types of consumers with different tastes.
7. In domestic marketing, the company can have the same policies and strategies while international marketing requires different strategies in the promotion of their products.

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APA 7
M, E. (2018, February 20). Difference Between Domestic and International Marketing. Difference Between Similar Terms and Objects. http://www.differencebetween.net/business/difference-between-domestic-and-international-marketing/.
MLA 8
M, Emelda. "Difference Between Domestic and International Marketing." Difference Between Similar Terms and Objects, 20 February, 2018, http://www.differencebetween.net/business/difference-between-domestic-and-international-marketing/.

Written by : Emelda M. and updated on 2018, February 20

Articles on DifferenceBetween.net are general information, and are not intended to substitute for professional advice. The information is "AS IS", "WITH ALL FAULTS". User assumes all risk of use, damage, or injury. You agree that we have no liability for any damages.

What is the difference between a local product and a global product?

A local product is available in a single country; a global product meets the wants and needs of a global market. A global brand has the same name and a similar image and positioning in most parts of the world.

What is the main difference between global and domestic marketing?

Domestic marketing refers to carrying out marketing activities within the national boundaries. International marketing refers to carrying out marketing activities outside the national boundaries also.

What is the difference between global marketing and marketing?

Global marketing means marketing the company's products and services, considering the global market as one. It is different from international marketing, which tailors marketing activities to each region and country. Global marketing means adapting the company's marketing strategy to an international market.

What is local and international market?

An international market is any geographical region where a company conducts business that is outside the territorial boundaries of a company's home country, while a domestic market is within the boundaries of its home country.