How is the consumer value framework useful?
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Understanding what your customers truly value helps you differentiate your offering and helps you grow, gain share, and price at a premium. Elements of Value identifies what matters most and helps you deliver it effectively. Show Consumer Elements of Value®
The value of any product or service always lies in the eye of the beholder, but that doesn’t mean the value is unknowable. In fact, universal building blocks of value exist, and leading B2B and B2C businesses are built on them. The Elements of Value framework helps you pinpoint what matters most to your customers so you know where to focus your product or service strategy. Based on more than 30 years of research, we’ve identified dozens of distinct elements of value and quantified their linkages to growth, customer loyalty, market share, pricing and revenue. This empirical approach has helped countless clients of ours make decisions, grow revenue and boost their NPS® scores. See what it can do for your company. Read more Read less Bain Partner Eric Almquist discusses 30 elements of value that are at work in the marketplace. What to ExpectWhat to ExpectUnderstanding the functional and emotional aspects of your product’s value elevates its status and enhances brand equity Strong performance on multiple Elements of Value correlates closely with higher and sustained revenue growth Delivering on more elements than your competitors gives you greater leeway in setting a competitive price
As consumers' preferences and behaviors change it can become difficult to understand precisely what motivates their buying decisions. Elements of Value provides a robust, deeply researched framework that helps you assess the many objective and subjective criteria that influence consumers' choices. That clear-eyed understanding enables you to invest in the features, innovations and other attributes that make your product or service speak to what consumers really value. ExperienceExperienceSegmentation projects around the world across industries Client Results Consumer Products Food Co. jump-starts growth with return to core brandsWe helped a food company pull itself out of the red and into the black after years of slumping sales and vanishing market share. See more InsightsConsumer Elements of Value® The Power of Delivering Elements of Value® in Consumer ProductsBrands can thrive by defining, measuring and improving the elements of their value proposition. Brief Brand Strategy Three Elements of Value® for Consumers Take Precedence During a PandemicCompanies’ response to the coronavirus needs to deliver these three values. Snap Chart Consumer Elements of Value® Eric Almquist: The Elements of Value for B2B CompaniesB2B companies can use the elements of value as a compass when deciding where to add value to their propositions. Video Sustainable Food Systems Purpose-Led Brands Can Reshape the Consumer Goods Industry if They Can Scale …A new generation of purpose-led brands promises to improve the world by offering consumers ethical, sustainable purchase choices, but their success depends on scale. Report See more Featured Team MembersEric Almquist Advisory Partner BostonAndreas Dullweber Partner MunichJamie Cleghorn Partner ChicagoLori Sherer Partner San FranciscoAndy Pierce Partner ChicagoLaura Beaudin Partner San FranciscoBrian Dennehy Expert Partner SeattleSee more Related OfferingsBrand and Customer StrategyBrand and Customer StrategyForge a strong connection between brand strategy and business strategy MoreCustomer Insights & SegmentationCustomer Insights & SegmentationBuild the most effective customer segmentation capabilities—those that allow your company to allocate scarce resources where they'll deliver the highest payoff. MoreNet Promoter System℠Net Promoter System℠Focus on earning the passionate loyalty of customers while inspiring the energy, enthusiasm and creativity of employees to accelerate profitable, sustainable organic growth. MoreB2B Elements of Value®B2B Elements of Value®How can you avoid the commoditization trap? By understanding what each customer set values most. B2B Elements of Value is a five-level, 40-element framework that delineates the objective and subjective criteria that determine what really motivates customers to buy. |
