Which of the following is not a basic value that the prsa code of ethics 2000 addresses?
Go back to Class Resources. Show COMM 431: Mass Media Ethics Professional Codes of Ethics American Society of Newspaper Editors (ASNE) ASNE Statement of Principles ASNE's Statement of Principles was originally adopted in 1922 as the "Canons of Journalism." The document was revised and renamed "Statement of Principles" in 1975. PREAMBLE. The First Amendment, protecting freedom of expression from abridgment by any law, guarantees to the people through their press a constitutional right, and thereby places on newspaper people a particular responsibility. Thus journalism demands of its practitioners not only industry and knowledge but also the pursuit of a standard of integrity proportionate to the journalist's singular obligation. To this end the American Society of Newspaper Editors sets forth this Statement of Principles as a standard encouraging the highest ethical and professional performance. ARTICLE I - Responsibility. The primary purpose of gathering and distributing news and opinion is to serve the general welfare by informing the people and enabling them to make judgments on the issues of the time. Newspapermen and women who abuse the power of their professional role for selfish motives or unworthy purposes are faithless to that public trust. The American press was made free not just to inform or just to serve as a forum for debate but also to bring an independent scrutiny to bear on the forces of power in the society, including the conduct of official power at all levels of government. ARTICLE II - Freedom of the Press. Freedom of the press belongs to the people. It must be defended against encroachment or assault from any quarter, public or private. Journalists must be constantly alert to see that the public's business is conducted in public. They must be vigilant against all who would exploit the press for selfish purposes. ARTICLE III - Independence. Journalists must avoid impropriety and the appearance of impropriety as well as any conflict of interest or the appearance of conflict. They should neither accept anything nor pursue any activity that might compromise or seem to compromise their integrity. ARTICLE IV - Truth and Accuracy. Good faith with the reader is the foundation of good journalism. Every effort must be made to assure that the news content is accurate, free from bias and in context, and that all sides are presented fairly. Editorials, analytical articles and commentary should be held to the same standards of accuracy with respect to facts as news reports. Significant errors of fact, as well as errors of omission, should be corrected promptly and prominently. ARTICLE V - Impartiality. To be impartial does not require the press to be unquestioning or to refrain from editorial expression. Sound practice, however, demands a clear distinction for the reader between news reports and opinion. Articles that contain opinion or personal interpretation should be clearly identified. ARTICLE VI - Fair Play. Journalists should respect the rights of people involved in the news, observe the common standards of decency and stand accountable to the public for the fairness and accuracy of
their news reports. Persons publicly accused should be given the earliest opportunity to respond. Pledges of confidentiality to news sources must be honored at all costs, and therefore should not be given lightly. Unless there is clear and pressing need to maintain confidences, sources of information should be identified. © Copyright 2002 The American Society of Newspaper Editors National Press Photographers Association Note from Ross: Photojournalists try to avoid manipulating photographs using Photoshop software because the integrity of a professionally produced photo gives news photography its credibility. But many people think it's easy to spot a photograph that's been manipulated. Well, here's your chance to test your ability to spot false news photographs courtesy of Life, the greatest photojournalism magazine ever produced. Preamble The National Press Photographers Association, a professional society that promotes the highest standards in visual journalism, acknowledges concern for every person's need both to be fully informed about public events and to be recognized as part of the world in which we live. Visual journalists operate as trustees of the public. Our primary role is to report visually on the significant events and varied viewpoints in our common world. Our primary goal is the faithful and comprehensive depiction of the subject at hand. As visual journalists, we have the responsibility to document society and to preserve its history through images. Photographic and video images can reveal great truths, expose wrongdoing and neglect, inspire hope and understanding and connect people around the globe through the language of visual understanding. Photographs can also cause great harm if they are callously intrusive or are manipulated. This code is intended to promote the highest quality in all forms of visual journalism and to strengthen public confidence in the profession. It is also meant to serve as an educational tool both for those who practice and for those who appreciate photojournalism. To that end, The National Press Photographers Association sets forth the following. Code of Ethics Visual journalists and those who manage visual news productions are accountable for upholding the following standards in their daily work: 1. Be accurate and comprehensive in the representation of subjects. Ideally, visual journalists should: 1. Strive to ensure that the public's business is conducted in public. Defend the rights of access for all journalists. Radio-Televsion Digital News Association PREAMBLE Professional electronic journalists should operate as trustees of the public, seek the truth, report it fairly and with integrity and independence, and stand accountable for their actions. PUBLIC TRUST: Professional electronic journalists should recognize that their first obligation is to the public. Professional electronic journalists should: * Understand that any commitment other than service to the public undermines trust and credibility. TRUTH: Professional electronic journalists should pursue truth aggressively and present the news accurately, in context, and as completely as possible. Professional electronic journalists should: * Continuously seek the truth. Professional electronic journalists should not: * Report anything known to be false. FAIRNESS: Professional electronic journalists should present the news fairly and impartially, placing primary value on significance and relevance. Professional electronic journalists should: * Treat all subjects of news coverage with respect and dignity, showing particular compassion to victims of crime or tragedy. INTEGRITY: Professional electronic journalists should present the news with integrity and decency, avoiding real or perceived conflicts of interest, and respect the dignity and intelligence of the audience as well as the subjects of news. Professional electronic journalists should: * Identify sources whenever possible. Confidential sources should be used only when it is clearly in the public interest to gather or convey important information or when a person providing information might be harmed. Journalists should keep all commitments to protect a confidential source. Professional electronic journalists should not: * Pay news sources who have a vested interest in a story. INDEPENDENCE: Professional electronic journalists should defend the independence of all journalists from those seeking influence or control over news content. Professional electronic journalists should: * Gather and report news without fear or favor, and vigorously resist undue influence from any outside forces, including advertisers, sources, story subjects, powerful individuals, and special interest groups. ACCOUNTABILITY: Professional electronic journalists should recognize that they are accountable for their actions to the public, the profession, and themselves. Professional electronic journalists should: * Actively encourage adherence to these standards by all journalists and their employers. In meeting its responsibility to the profession of electronic journalism, RTDNA has created this code to identify important issues, to serve as a guide for its members, to facilitate self-scrutiny, and to shape future debate. Adopted at RTNDA2000 in Minneapolis September 14, 2000. Society for Professional Journalists Preamble Seek Truth and Report It * Test the accuracy of information from all sources and exercise care to avoid
inadvertent error. Deliberate distortion is never permissible. Minimize Harm Act Independently Be Accountable (Copyright © 1996-2002 Society of Professional Journalists. All Rights Reserved.) Public Relations Society of America PRSA Code of Ethics To help members navigate ethics principles and applications, the Society created, and continues to maintain, the PRSA Code of Ethics. Under the Code, widely regarded as the industry standard, members pledge to core values, principles and practice guidelines that define their professionalism and advance their success. Building Principles on Core Values Translating values into principles of ethical practice, the Code advises professionals to: Protect and advance the free flow of accurate and truthful information. Be honest and accurate in all communications. Pay-for-play journalism. Resources for Your Benefit Have an Ethical Dilemma? American Advertising Federation The Advertising Code of American Business The Advertising Principles of American Business* Truth Substantiation Comparisons Bait Advertising Guarantees and Warranties Price Claims Testimonials Taste And Decency *Adopted by the American Advertising Federation Board of Directors, March 2, 1984, San Antonio, Texas. Which of the following is not one of the values listed in the PRSA code of ethics?Which Of The Following Is NOT Listed As Codes For Conduct In PRSA's Code Of Ethics? "Technician Mentality."
What are PRSA ethical values?Ethics. The PRSA Code of Ethics sets out principles and guidelines that uphold the core values of the ethical practice of public relations, including advocacy, honesty, loyalty, professional development and objectivity.
What does the PRSA value independence refer to?Of the seven values, PRSA defines independence as providing objective counsel to those we represent and being accountable for our actions.
What are Prisa code of ethics?This Ethical Code (hereinafter, the “Code” or the “Ethical Code”) comprises a catalogue of principles and rules of behaviour covering the actions of the companies in the PRISA Group and all of their employees, so as to ensure ethical and responsible behaviour in their work.
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