Who predicted over 45 years ago that the rise of electronic media would create a global village thereby reducing the barriers created by physical distance?

Herbert Marshall Mcluhan is a canadian philosopher, he predicted the world wide wide when he said nearly 60 years ago that the rise of electronic media would initiate a global village, reducing distance barriers.

Who predicted nearly 60 years ago that the rise of electronic media would create a global village thereby reducing the barriers created by physical distance?

Which metaphor for the media’s reach does sociologist Todd Gitlin?

The answer is “global torrent“. Sociologist Todd Alan Gitlin is an American, also a political essayist, writer, and social observer.

What do commercial websites use to estimate a visitor’s age gender and ZIP code *?

What do commercial websites use to estimate a visitor’s age, gender, and zip code? culture.

What is Marshall McLuhan’s theory?

One of McLuhan’s favourite theories was that human history could be divided into four ages: acoustic, literary, print and electronic. As television became a staple of western middle class life, McLuhan argued that people were being reshaped by the transition from print to electronic technology.

What medium experiences the least amount of gatekeeping?

Which group has historically had particularly low voter turnout quizlet?

Which group has a particularly low voter turnout? racial and ethnic minorities and the poor.

Which sociological perspective would be most likely to focus on the functions of the mass media?

How might we examine these issues from a sociological perspective? A structural functionalist would probably focus on what social purposes technology and media serve.

Why has the newspaper recently become an important medium in China quizlet?

Why has the newspaper only recently become an important medium in China? Illiteracy once restricted newspapers only to large cities. … Parliament can pass restrictions on the media whenever it wishes.

What do conflict theorists typically emphasize?

Conflict theory focuses on the competition between groups within society over limited resources. Conflict theory views social and economic institutions as tools of the struggle between groups or classes, used to maintain inequality and the dominance of the ruling class.

Which sociological perspective suggests that a society?

The functionalist perspective sees society as a complex system whose parts work together to promote solidarity and stability. This approach looks at society through a macro-level orientation and broadly focuses on the social structures that shape society as a whole.

Which of the following are common criticisms of social disorganization theory? It fails to account for troubled neighborhoods that have strong, viable organizations. It seems to blame the victims. … Social problems increase when neighborhoods have deteriorating buildings and declining populations.

Which situations are examples of how social connections can emerge from television? An online forum is created to discuss episodes of a popular series. People share memories of beloved television shows. Neighbors gather to watch an important football game.

Which of the following is an example of a formal organization?

A formal organization is a type of group that is deliberately constructed and whose members are organized to achieve a specific goal. Churches, schools, hospitals, and companies are just a few examples. Modern formal organizations allow us to accomplish tasks in the most efficient way possible.

Which type of society is based on kinship ties?

In these simpler societies, solidarity is usually based on kinship ties of familial networks. Organic solidarity is a social cohesion based upon the interdependence that arises between people from the specialization of work and complementarianism as result of more advanced (i.e., modern and industrial) societies.

“The electronic media haven’t wiped out the book: it’s read, used, and wanted, perhaps more than ever. But the role of the book has changed. It’s no longer alone. It no longer has sole charge of our outlook, nor of our sensibilities.” As familiar as those words may sound, they don’t come from one of the think pieces on the changing media landscape now published each and every day. They come from the mouth of midcentury CBC television host John O’Leary, introducing an interview with Marshall McLuhan more than half a century ago.

McLuhan, one of the most idiosyncratic and wide-ranging thinkers of the twentieth century, would go on to become world famous (to the point of making a cameo in Woody Allen’s Annie Hall) as a prophetic media theorist. He saw clearer than many how the introduction of mass media like radio and television had changed us, and spoke with more confidence than most about how the media to come would change us. He understood what he understood about these processes in no small part because he’d learned their history, going all the way back to the development of writing itself.

Writing, in McLuhan’s telling, changed the way we thought, which changed the way we organized our societies, which changed the way we perceived things, which changed the way we interact. All of that holds truer for the printing press, and even truer still for television. He told the story in his book The Gutenberg Galaxy, which he was working on at the time of this interview in May of 1960, and which would introduce the term “global village” to its readers, and which would crystallize much of what he talked about in this broadcast. Electronic media, in his view, “have made our world into a single unit.”

With this “continually sounding tribal drum” in place, “everybody gets the message all the time: a princess gets married in England, and ‘boom, boom, boom’ go the drums. We all hear about it. An earthquake in North Africa, a Hollywood star gets drunk, away go the drums again.” The consequence? “We’re re-tribalizing. Involuntarily, we’re getting rid of individualism.” Where “just as books and their private point of view are being replaced by the new media, so the concepts which underlie our actions, our social lives, are changing.” No longer concerned with “finding our own individual way,” we instead obsess over “what the group knows, feeling as it does, acting ‘with it,’ not apart from it.”

Though McLuhan died in 1980, long before the appearance of the modern internet, many of his readers have seen recent technological developments validate his notion of the global village — and his view of its perils as well as its benefits — more and more with time. At this point in history, mankind can seem less united than ever than ever, possibly because technology now allows us to join any number of global “tribes.” But don’t we feel more pressure than ever to know just what those tribes know and feel just what they feel?

No wonder so many of those pieces that cross our news feeds today still reference McLuhan and his predictions. Just this past weekend, Quartz’s Lila MacLellan did so in arguing that our media, “while global in reach, has come to be essentially controlled by businesses that use data and cognitive science to keep us spellbound and loyal based on our own tastes, fueling the relentless rise of hyper-personalization” as “deep-learning powered services promise to become even better custom-content tailors, limiting what individuals and groups are exposed to even as the universe of products and sources of information expands.” Long live the individual, the individual is dead: step back, and it all looks like one of those contradictions McLuhan could have delivered as a resonant sound bite indeed.

Related Content:

Marshall McLuhan in Two Minutes: A Brief Animated Introduction to the 1960s Media Theorist Who Predicted Our Present

Has Technology Changed Us?: BBC Animations Answer the Question with the Help of Marshall McLuhan

McLuhan Said “The Medium Is The Message”; Two Pieces Of Media Decode the Famous Phrase

The Visionary Thought of Marshall McLuhan, Introduced and Demystified by Tom Wolfe

Marshall McLuhan, W.H. Auden & Buckminster Fuller Debate the Virtues of Modern Technology & Media (1971)

Based in Seoul, Colin Marshall writes and broadcasts on cities and culture. He’s at work on the book The Stateless City: a Walk through 21st-Century Los Angeles, the video series The City in Cinema, the crowdfunded journalism project Where Is the City of the Future?, and the Los Angeles Review of Books’ Korea Blog. Follow him on Twitter at @colinmarshall or on Facebook.

Who predicted nearly 60 years ago that the rise of electronic media would create a global village?

Which of the following have sociologists suggested is a dysfunction of the mass media quizlet?

Which of the following statements concerning media portrayal of gender roles would be the feminist perspective most likely endorse?

Which of the following terms is used by sociologists to refer to print and electronic means?