Using an online monitoring and analytics tool allows companies to
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20 years of experience as the #1 Media Monitoring Platform.The amount of information published online keeps increasing every day, while PR and Marketing professionals have limited time to find relevant content. We now live in an age where nothing happens in the real world without leaving a mark online. With 20 years of experience Meltwater's easy-to-use media monitoring services have helped millions of Marketing and PR Pros, around the world, to monitor their brand, markets, the competitive landscape, trends and more. Since 2001, we have invested in proprietary technology to capture content from more than 270,000 global news sources, social media platforms, forums, blogs, print publications, broadcasts and podcasts. We bring in over 500 million pieces of new content every day and keep adding news sources on a daily basis. You can also always access your search results and get real-time analyses through our industry-leading mobile app, available on iOS and Android. What we monitorBroadcastWe have several different options for TV and Radio monitoring - fully integrated into Meltwater products, so we are able to recommend the one most appropriate to your region. Social MediaWe allow you to monitor over 15 different social media channels (including access to all of Twitter's content), blogs, comments, news articles and product reviews. Online NewsWe scan over 270,000 news sources globally. With customers in 125 countries, we have a local and global focus, so you will be covered wherever news breaks. Print MediaWith a network of fully-vetted global, regional and local print monitoring partners, you can rest easy knowing that if its on the printed page, you will receive it from Meltwater. PodcastsWe help you monitor over 25,000 podcasts on a global scale, with the ability to add podcasts to our capture network, if we aren't covering what you need. Meltwater's media monitoring software will help you to track:
A world of insight Global Media MonitoringCompanies that are operating in different regions often face the challenge that markets are not connected through one global monitoring system. In today’s world, the news cycle moves quickly and spreads across social media and the world in an instant. If you’re not monitoring news and social media on a global scale, and tracking the sentiment of your coverage, you might miss out on important information. Companies that are able to draw their insights from one single source of truth and compare markets and departments based on unified data gain a competitive advantage. Our global news and social media monitoring capability ensures that you can:
Connect with your consumers Listen to your market’s needs and wantsEven if you are an expert in your field, you cannot keep track of everything that’s happening all the time. Our human brains simply cannot aggregate large volumes of information, from multiple media channels, to identify trends. Media monitoring can help marketing and PR professionals identify and grasp the emerging market trends before they go mainstream. In doing so, they can even adapt their products and services to better meet their audience’s needs. "We've seen direct time savings by relying on Meltwater's twice daily feeds, instead of manually scouring for news article. The news I receive through Meltwater is reliable, and I no longer feel the need to open up the top two or three publications each morning because I know Meltwater has me covered." Troy McCann, Director of Accreditation of DN VGL Measure your media Benchmark your performanceIt’s not only about you. How can you evaluate how well your media content is performing if you haven’t got anything to compare it with? Regardless of the size of your business and its performance, keeping an eye on the competition, in real-time, will provide you with key insights:
Engage, educate, explore Comprehensive Media AnalysisMore than ever, PR and Communications professionals need to prove the ROI of their earned media efforts. Tracking news clips is not enough, so we provide a broad range of analytics and customized reporting options to help prove the real tangible value of your work. We know that PR and Marketing professionals need to control their companies Reputation Management and Customer Engagement. With our platform, you can easily create shareable dashboards featuring a wide range of available analytics—from media exposure and share of voice graphs, to advanced social echo and custom scoring capabilities. Our data-driven media analysis capabilities allow you to
Interpreting media data Media Monitoring & Analysis Capabilities
Consolidate all your marketing and communication efforts - all in one platform.Make more informed decisionsThe knowledge you can receive from an advanced media monitoring strategy already helps millions of businesses to make more informed decisions, thus giving them a serious advantage over the competition. Save timeDo you have time to browse through the media, niche forums, and social media groups to keep track of your brand’s performance online? Most PR professionals certainly don’t. Besides, the amount of information circulating outside of their own bubble makes it difficult to differentiate the most relevant information sources from the rest. In other words, media monitoring will save you a lot of time. And that's time that you can invest in completing more important tasks, such as building your next marketing campaign. Improve your overall serviceYou can learn a lot when you take the time to listen, in real-time, to what is being said around you. Advanced media monitoring services can crawl review sites, giving you the ability to identify trends related to the quality of your service. As an example, if you identify growing protestations about the time it takes for your social media teams to answer, you may want to look into hiring an extra pair of hands to increase your bandwidth. Read why customers love us TestimonialsLauren Hackett, Senior Vice President Global Communications, The Economist "One of the biggest challenges we had was putting that all together into a comprehensive, insightful presentation that would allow us to really have a clear picture of where we are across the board, also a deeper dive into the insights from there. Previously we had numbers, but we didn't know what was behind the numbers." Javier Ruiz, Digital Marketing Strategist, H&M Mexico "I like to arrive in the morning, log into Meltwater, and get insight into everything that's happening instantly." Amanda Long, Account Director, The Hughes Agency "The mobile app is a lifesaver. I was actually at my son’s daycare when the news came through that my client’s biggest competitor was acquired by a foreign company. I fired off the news to the executive team that minute. Without the mobile app, my client could have been blindsided." Frequently asked questionsHow many sources does Meltwater monitor?Meltwater scans more than 270,000 news sources globally. Additionally, the integrated platform allows you to monitor conversations from more than 15 different social media channels, podcasts, broadcasts and print media. How do I use Meltwater's Media Monitoring Service?Meltwaters Media Intelligence platform is build to be intuitive and easy to use. When signing a contract with Meltwater you will get support to set up your new account and make sure that searches, reports and dashboards are useful. Additionally, the service offers unlimited ad-hoc searches and invites the user to work in the platform when new needs occur. Does Meltwater integrate with other tools and services?Yes. As an example, Meltwater integrates with the Google Analytics API in order to serve the user this data directly in their media intelligence dashboards. Early 2021, Slack integration was launched and provides the user with AI-powered alerts sent directly to Slack. Apart from that the Meltwater API and commercial applications help you blend internal and external data. What level of customer support can I expect from Meltwater?When signing a contract with Meltwater you get access to the 24/7 live customer support, via chat. Can’t figure out how to create a search? No problem. Customers are able to access support articles in-product, as well as chat with our support team directly from the app. Professional and Enterprise clients also have a personal support rep for all types of support and questions. Fill out the form and move from data to insights with Meltwater media intelligence.Loading... Why Monitoring social media is important?Social media monitoring helps you find everything that's relevant to you on social media and gives you a deeper understanding of the conversations happening about you and your brand.
What is the importance of media and information monitoring?A brand's most vital resource is its reputation and good media monitoring helps you protect it. Media monitoring enables you to stay on top of threats to your brand's reputation. It can help you to develop your reputation further by keeping you on top of what's being said about your brand and who's saying it.
What is social media monitoring and analytics?Social media monitoring means tracking hashtags, keywords, and mentions relevant to your brand in order to stay informed about your audience and industry. By monitoring this data, you're doing research that is both quantitative (metrics and analytics) and qualitative (inspiration for posts and strategies).
How social media monitoring is changing how brands can monitor consumers thoughts and perceptions regarding a brand?Social media monitoring allows you to understand how your consumers talk about brand experiences by analyzing large volumes of customer experiences. And it pulls this data from feedback channels and media from all over, including top social sites like Facebook, Twitter, TikTok and Instagram.
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