What is the effect of a fear-arousing communication?

FEAR AROUSAL AND PERSUASION

• Psychology

• 1975

This study was designed to re-examine the validity of the defensive avoidance hypothesis in the study of fear-arousing communications.In the present study, three independent variables were used-that…

Fear appeals and persuasion: the differentiation of a motivational construct.

• H. Leventhal

• Psychology

  American journal of public health

• 1971

To convince you that nothing is so practical as a good theory, I shall review two sets of ideas that can be used to understand the persuasive effects of fear-arousing health messages, discuss how well these ideas fit empirical data, and leave you to decide which provides the most creative suggestions for practical action.

Motivation and the communication processes

• F. Mcdonald

• Psychology

• 1961

THE ASSUMPTION THAT HUMAN BEHAVIOR is "motivated" is common. Workers in such diverse fields as education, advertising, and politics stress the importance of analyzing men's motives and the value of…

Authors

1. William Allen

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Allen, W. Effects of fear-arousing communications. ETR&D 1, 222 [1953]. //doi.org/10.1007/BF02713264

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• Published: 16 August 2021

• Issue Date: June 1953

• DOI: //doi.org/10.1007/BF02713264

Keywords

• Tooth Decay
• Hygiene Practice
• Mass Communication
• Dental Hygiene
• Explanatory Hypothesis

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